 Raising Funds:
Competing
in the increasingly cluttered charity marketplace
for a limited pool of funds can seem daunting. To
succeed, we must view our challenge through a new
lens.
Vizion Group, Inc. (VGI) develops innovative,
effective fundraising campaigns and works with
you to execute the desired components of the
plan. VGI implements
strategic programs ranging from one-time initiatives
to multi-year, multi-faceted campaigns. Our
goal is to help you create sustainable, long-term
funding strategies. We analyze your current
database or work with you to build one in pursuit
of fundraising initiatives which fit the giving style
of your organization. A key part of each plan is
the cultivation of long-lasting donor relationships.
Vizion Group can assist you in diversifying and enhancing
your funding streams to increase revenue using the
following
specific services:
Research & Analysis: provide a
deep understanding of your constituent base;
Planning: Create short, medium and long
term funding plans that meet the needs of
your donor and beneficiary constituencies;
Major Gift program creation;
Individual giving solicitation;
Direct Marketing;
Special Events (for more information please
visit: www.viziongroup.net/specialevents);
Online strategies.
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Corporate Philanthropy:
Vizion Group brokers cause related marketing
relationships that maximize the mutual benefit to the corporation
and the charity’s mission. VGI has the tools to strategically
align the “right” for-profit business with the “right” charity
to effectively launch a cause-related marketing program
that will increase brand awareness and raise funds.
Cause-related marketing (CRM) is the public
association of a for-profit business with a non-profit organization,
intended to promote the company’s product or service while
raising money and/ or awareness for the non-profit’s mission. A
critical factor in establishing a cause marketing program is honing
in on what a company’s customers care about. The goal
is to increase the brand equity and organization identity of both
the for-profit organization and the charitable cause.
8 in 10 Americans say that corporate support
of causes wins their trust in that company
-- 2004 Cone Corporate Citizenship Study
fund-raising: [fuhnd-rey-zing] — noun, the act or process of raising funds, as for nonprofit organizations
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